· They have to have aesthetic complexity- for example, the look and feel must not be conventional and be quite complex.
· Plurality of content- intricate detail must be included and the film makers are not interested in continuity.
· Short films generally break all conventions of mainstream cinema; there is alot of breaking the 4th wall and manipulation of time and space.
· The exhibition of these short films are perfect for internet distribution such as Youtube, Myspace, Vimeo etc to gain other people opinions on them and for viral promotion.
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