Monday, 19 April 2010

Youtube comments

Ibiza e-mail and facebook posts


Distribution of my Rockumentary

Distribution and exhibition of a product is very important within the media. By choosing the right portals and outlets to distribute and screen certain medias will help increase popularity and potentially help gain a wider audience for the product. Particularly with short films, we have to be careful where we decide to distribute the material, as some places aren't appropriate for particular films. However in contemporary society, we are very lucky to have a lot of online portals that are very accommodating for a lot of short films, whatever the content or genre.

For my film in particular I have decided that the main forms of distribution that will benefit me is by displaying it on Youtube, Vimeo, Facebook, Myspace and to submit it to Future Shorts; as this film distribution site deals with music festivals.


I have also e-mailed the Hard Rock Hell festival in Ibiza which I am attending in the summer to ask whether they have any potential slots in which they can screen my film, as the main people who are attending the festival are lovers of rock and heavy metal.


This is a printscreen of the e-mail I sent however it is of very bad quality. However I just mentioned all the above and that I hope to hear from them soon.
Because the content of my short film Rockumentary is very subjective and subject specific I believe that the main suitability for its distribution is only online or at music related events or sites. Also places such as metal forums and forums of Kerrang and Metal Hammer will gain a lot of feedback and comments.

I am currently waiting for feedback from posting it on Facebook and Myspace and will printscreen feedback in a new post.

Friday, 16 April 2010

Evaluation- Influences for my own production

There have been a multiplicity of factors that have influenced every element of the production of my Rockumentary.

First and foremost the main influence is my love for heavy metal and rock music, and the culture in general. There are a lot of documentaries and memorabilia that started my brainstorm of ideas for this project. Primarily, Metal: A headbangers Journey is the main documentary that inspired me to create my own mini UK version of the local scene of metal but more so about the culture rather than about specific bands.



This documentary in particular influenced the general content and made me have the first idea for my Rockumentary. However the styling for the interviews and the types of interesting shots were taken from a Nirvana documentary- Smells like Teen Spirit. The overall formation of my Rockumentary has been influenced by the fast paced cutting of music videos where the intro and outro is concerned, documentaries in general for the stylings of my interviews, and vox pop style shots which have come from my radio work, however with a visual element.

The music that I used was chosen because of it being metal, fast paced, and stemming form the roots of what metal sounds like and what I was trying to represent.

Distribution of short films also influenced the content because when I researched companies such as Future Shorts; which distribute and exhibit at music festivals, I thought I could do a music related piece, especially as that is my passion and the industry I want to enter anyway.

All of the work in which I do contributes to me obtaining a job in the music industry.

Feedback from the questionnaire.

From presenting and displaying my final piece of work to ayear 12 class, I was able to gain a diversity of opinions that were unbiased.

Overall the comments for my piece were very positive and I think the class with one or two exceptions enjoyed most things about my Rockumentary. The main positive things I got from presenting this and having the questionnaire was that the public were very popular and funny and it represented that heavy metallers are nice people with good personalities! Most comments said they would have enjoyed to see more form the public ands that was the best bit because it was diverse and funny and edited well.

Other positive aspects were the intro and outro and how that was edited, giving a true representation of rock and metal culture, which seemed to enlighten a few people who were oblivious to what it was all about.

A few things that were things to improve on were that the interviews were quite long and that there could be an interview from someone who is against metal, to gain a more diverse outlook on the genre. Otherwise the only negative comments were really form people who are adamant that metalheads are angry arrogant people which is not the case.

I am very pleased with the response from everyone who kept an open mind and was accepting of my video. I will take into consideration the negative comments for when I decide to create my feature length version or another similar film in the future.

Wednesday, 14 April 2010

Completed short film

Reflecting on my finished short film, along with comments given from my classmates, I am overall very pleased with the response and comments that my short film had. in both my opinion and classmates opinion, it proved to be a very informative piece that flowed well and was interesting. I had comments of it being framed well and being visually enticing with regards to interviews and the montage, and that it had a good balance between the funny vox pops that were informal and the interviews that had more a professional stance and were more formal.

Technically throughout the levels were mainly consistent apart from at the end where I had a glitch in the audio being slightly louder than the person that was speaking.However the cuts of the shots and the blending of the audio were seemingly timed well and the shots were framed in an interesting way, having a more visual impact on the audience.

Aesthetically my piece was colourful and the interviews all had a similar colour to them created by the lighting that was used. Some shots needed colour correction because of the lighting conditions when filming being poor, however everything was visible and worked well with the content of my piece. Usually i would use a consistent style and am being fond of shots being black and white or desaturated, however with this piece I believe the natural colours and lighting work well because some shots that are very colourful juxtapose well with shots that are quite bland and have no variation in colour.

My film is 7 minutes long so immediately conforms to one of the codes and conventions of short film by not being feature length. It is of a documentary style which comes under the spectrum of short film, and is subject specific. My film does not have a specifc target audience because that is not how short film works; the content is very subjective and really would only be of interest to a select amount of people, however could potentially be of interest to those who I would never have aimed my film to. I personally think that if I had to give my film a target audience it would be for those who love heavy metal music through all ages or for those who are studying either anthropology or things music related, as it is both about culture, the way people think, and the music that creates a culture within people.

Things that could be improved in my piece and that people would have liked to have seen are as follows:
*A voiceover or concluding sentence at the end summarising my findings of why people love or hate metal.
*I think I could have interviewed someone who is solely against the genre of rock and metal, perhaps someone religious who stereotypes metal as being associated with the devil or bad things.
*Also slight technical glitches such as levels of some music that could be toned down.
*Also more shots of my granddad actually drumming and saying more about the subject.

As I have produced this film on my own I believe I have achieved an awful lot in the amount of time given as I have managed to film interviews, cutaway footage, and edit the whole film by myself. I think that the organisation of the whole process was done quite well and that almost everthing went to plan. I would have liked to have gained more interviews from established industry persons such as the manager of Spinefarm who unfortunately I couldn't get due to him being on a tight time schedule. However I still aim to continue this project and expand on it.

Evaluation of targeting an audience

Overall my Rockumentary is very subject specific, therefore attracting quite a niche audience, however it could prove to be interesting to those of a broad music taste, to both groups of people who both love and hate metal. My piece aimed to be of interest to those who love metal, but again also those who dislike metal and want to learn more about it.

Some people in society are very dismissive and judgemental of some genres and have complete misinterpretations of what is actually behind the lifestyle and genre of Rock and Metal culture. The content of my Rockumentary is again subject specific and targets the subject of why people love or hate metal. Although the majority of opinions are very biased as they are drawn from metalheads themselves, I have also gained unbiased knowledge and opinions from a music teacher who is open to all genres of music, and is appreciative of metal even though it isn't his preferred genre.

The music within my piece is predominantly metal and quite fast-paced, maybe attracting a younger audience and those who are more open and subjective to hearing the music that complements the content of my documentary.

The types of audience for my Rockumentary may also come from where my film is distributed. For example, Future Shorts distribute and exhibit films at music festivals and music events that may collect a wider audience from people who love music, music industry experts, and other people involved in these events.

Other portals that I will distribute my film on will be all social networking sites, Youtube, Vimeo, and even submitted to some short film sites such as Coffee Shorts.

Feedback from audience- Questionnaire.





These are the questions that I am going to ask the year 12's to gain feedback for my piece to contribute to my evaluation. I am hoping the questions will highlight the positive and negative aspects of my Rockumentary and be beneficial for me in the future to improve this piece when I make the full-length one.


Bearing in mind the predominant audience for my film is people who like Rock and Heavy Metal, do you think it is informative enough to make people who dislike metal to have a more thorough understanding of the genre?


Is my video edited to a good standard and pace that will keep the viewers interested? What works well and what doesn’t? I.e. Soundtrack.


Do you think the design of this DVD cover is relevant and conforms to the style and content of my piece?



What have you learnt from this Rockumentary and what was your favourite part?


Do you think it would be good for distribution at music festivals or music related events?